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WORLD SERIES OF POKER PRIMETIME COVERAGE ON ESPN
ESPN and The Binion Horseshoe Hotel & Casino of Las Vegas have finalized a three-year agreement to televise the World Series of Poker beginning in July. ESPN's coverage of the 2003 World Series of Poker, which took place April 15-May 23, will focus on the final competition known as Texas Hold'em. Hundreds of professional, amateur and club players ventured to Las Vegas from all over the world to compete for the $2.5 million purse. The [2003] telecast, an ESPN Original Entertainment (EOE) production, will include seven one-hour shows, each Tuesday at 9 p.m. ET, starting July 8.
"The World Series of Poker has always delivered dramatic television and a faithful following, and we look forward to expanding our coverage," said Michael Antinoro, senior coordinating producer. "We aim to televise the best in competition with programming that breaks through and entertains, and the World Series of Poker helps us fulfill our mission."
The 34th annual event, known as the oldest and largest gaming competition in the world, was originated in 1970 by the late Benny Binion. "My father would be so proud to see how much the tournament has grown," said Becky Binion Behnen, president of the Horseshoe Casino. "The World Series of Poker was one of his finest achievements."
ESPN has televised the World Series of Poker six times, including last year's event, which was won by Robert Varrkonyi of New York. Previously the network televised the 1998 and 1999 U.S. Poker Open and the 2000 and 2001 World Poker Open.
EOE is developing a wide-variety of branded programming to add to the network's comprehensive event and sports news coverage. Using a collection of vehicles - original movies, reality-based shows, dramatic series, documentaries, game shows and more - ESPN's goal is to broaden its audience by more strongly appealing to younger and casual sports fans.
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