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New TiVo Commercial
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Posted by: JivinJeff

Well TiVo didn't waste any time launching their new advertising campaign announced a few weeks ago. I was watching Food Network when the "Family rushing to finish dinner" commercial came on. First of all it is hilarious, but besides that it is very effective at giving the public a real world problem and illustrating how TiVO will help you solve it. The mom, dad and kid are choking down food so fast that they can hardly talk. So funny. It shows a screenshot of "Now Playing" with several episodes of "Will and Grace" and "West Wing" ready to watch. Then it pops to a Sony TiVo recorder with the TiVo Guy standing on top of it. Will try to post a link as soon as I find it online. Be sure to go to adcritic.com and request that they feature it.

Overall rating: A+

Previous commercial ratings:

Golf: B-
Tiger: C
Hospital: C

Jeff

Posted by: JivinJeff

Please send your request to requests@adcritic.com.

AdCritic has a huge viewing audience who would love to see this commercial - then they can go out and buy a TiVo ;-)

Jeff

Posted by: JivinJeff

From NUSSFOOLIO at the Fool.com TiVo board. Thanks FOOLIO!

"I only just last night saw one where a young guy comes home, in a huff back from a supermarket diaper run ( page out of my life ) and has his wife feebly try to explain what he just missed on the Sopranos.

These are the expositional yet funny commercials that we've
needed since the beginning.

Tivo on!
-Foolio"

Posted by: BJE

The "Food" ad just ran on Scifi! Its much much better ad than the previous batches of strange ones. Quick, direct to the point, funny and correct! Like it over the UTV ones that are a but over there.

Wonder what other ad will pop out...

PS:
Be funny if they took a thing from the antacid ad's of what to do with all of those unused tablets but do with blank video tape... http://www.avsforum.com/ubb/wink.gif

Posted by: warrenwantstivo

Direct TV is ruuning a channel just to DIRECTTIVO Its just on a loop so. also UTV with John Maddon

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This is the Way the world ends
This is the Way the world ends
This is the Way the world ends.
Not with a bang, but with a whimper.
T.S. Elliot

Posted by: Leon WIlkinson

I seen it once and could of swore I seen Circuit City at the end, it is great either way.

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TiVo owners in the fight against cancer

FHSU's Kansas Solar System Project
I have TiVo, now I'm a stronger person because of it.

Posted by: vman

I also saw one on MSNBC yesterday where a group of people is sitting on a couch waiting to watch a late night show, but they all fall asleep before it comes on and miss it. Sorry for the lack of detail. I had the volume down and didn't realize what it was until late in the commercial.

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Spoon!

Posted by: etsolow

quote:
Originally posted by vman:
I had the volume down and didn't realize what it was until late in the commercial.

If only there was some way that you could have gone back and watched the commercial from the beginning...!

http://www.avsforum.com/ubb/wink.gif

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Eli Solow
(1) Philips 14 hour, 2.0.1 + IBM 75gig = 102hr
(1) Philips 14 hour, 2.0.1

Posted by: tomynelson

Now was it just me, or was that a different TiVo they showed in this ad? It looked like it had some controls on the front of the box.

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30 hr TiVo w/2.01

Posted by: Otto

tom: DirecTivo's have controls on the front of the box. Perhaps that what what they had in there.

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Everything I say is my opinion and not necessarily a statement of fact. Deal with it.
Otto, Zen TiVo Master - Moderator - AVS Tivo Forums - Tivo Underground, Tivo Coffee House
"Once you start down the dark path, forever will it dominate your destiny. Consume you it will!" -- Yoda

Posted by: ILoveMyTiVo

I just saw the one with the family rushing through dinner.
Did anyone else notice the screen shot has shows in the wrong order? Instead of being ordered by date with newest at the top, it is grouped by show with oldest at the top of each group. (Will & Grace for the first 3, then 2 West Wing) It just stood out as odd to me that TiVo would think the screen shot would look best grouping by show, when they (well probably not the same exact people) are the ones that decided date order makes the most sense. It's also only 3 1/2 hours (all green dots) with no suggestions, but I guess they thought different dots on the left would seem confusing to people and wouldn't demonstrate any feature visually anyway.

[This message has been edited by ILoveMyTiVo (edited 05-29-2001).]

Posted by: vman

quote:
Originally posted by etsolow:
If only there was some way that you could have gone back and watched the commercial from the beginning...!

http://www.avsforum.com/ubb/wink.gif

Don't think I didn't try, until I realized I was at work! Hmmm, maybe I should try to get the boss to spring for Tivos for our office!

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Spoon!

Posted by: Andrew McDonald

quote:
Originally posted by etsolow:
If only there was some way that you could have gone back and watched the commercial from the beginning...!

How many people here have reached for the instant replay on the remote for their radio??? I have done it more times that I want to admit!

Posted by: panictivo

ILoveMyTiVo wrote:

quote:

Did anyone else notice the screen shot has shows in the wrong order? Instead of being ordered by date with newest at the top, it is grouped by show with oldest at the top of each group. (Will & Grace for the first 3, then 2 West Wing)

I just saw this ad on Conan last night. The "Now Playing" screen shows:

code:<FONT size="2">
Will & Grace   Thu 5/3
Will & Grace   Thu 5/10
Will & Grace   Thu 5/17
West Wing      Wed 5/2
West Wing      Wed 5/9 
</FONT s>

This is obviously a mutant TiVo from the Bizarro world. Someone went to a lot of effort to doctor the "Now Playing" screen to misrepresent how it actually works. Of course, this deception is no worse than what we from most commercials, but I was expecting better from TiVo.

On the positive side, maybe this commercial indicates that TiVo will be adding new sorting/grouping options to the "Now Playing Screen" eventually.

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[I am just another TiVo hacking moron]

[This message has been edited by panictivo (edited 11-24-2001).]

Posted by: BLeonard

I recently saw another new Tivo ad. (At least it's new to me - I don't usually see comercials but I noticed the Tivo screens as I was zipping past them and backed up to see it.)

A guy is watching Tivo and his phone is ringing. He's ignoring the phone as he doesn't want to miss his program. He has a conversation with the off-screen announcer who reminds him that his wife is expecting any minute now. Then it shows how he could pause live tv if he had a Tivo.

I think these new simple ads that show basic functionality could be much more effective than the previous ones.

Posted by: tmtech

I don't care much for the "dinner rush" ad... Seems to frenetic and doesn't convey what Tivo really does in a way an uninitiated would get.

Now last year's Santa was great! Don't know if it really convinced folks to buy but how can you beat an elf telling Santa to "bring it on fat man!"

Posted by: Knouse

quote:
Originally posted by Andrew McDonald:
How many people here have reached for the instant replay on the remote for their radio??? I have done it more times that I want to admit!

Multiple times every morning and afternoon listening to NPR on the interminable drive to and from work. And each time I laugh at myself and wonder how many TiVo owners do the same thing.

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Philips 30 hr SA, Lifetime Service, 2.5.1, DISH, Sony 19 in.
Philips 142 hr SA, monthly service, 2.5.1, DISH, Sony 36 in. XBR

Posted by: stevel

Both the "dinner rush" and "phone call" ads are on my TiVo as a "Clip on Disk" - recorded during Teleworld Paid Programming, I'd guess. I liked them a lot. Haven't seen the others.

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Steve (Sony SVR-2000, 103+ hours, TiVoNET, Dish Network)
(Philips DSR6000 (pending installation))

Posted by: Bilbrey

quote:
Originally posted by Andrew McDonald:
How many people here have reached for the instant replay on the remote for their radio??? I have done it more times that I want to admit!

quote:
Originally posted by Knouse:
Multiple times every morning and afternoon listening to NPR on the interminable drive to and from work. And each time I laugh at myself and wonder how many TiVo owners do the same thing.

I'm glad to find that I'm not the only one wishing that I could rewind my radio. http://www.avsforum.com/ubb/smile.gif

Especially when we have all the kids in the Caravan. Why even try listening then? sigh.

So, what would you call a TiVo for Radio??? A RiVoª? http://www.avsforum.com/ubb/smile.gif or RaDoª?? http://www.avsforum.com/ubb/biggrin.gif

Brett

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Experience is the one thing you get, right after you need it.

TiVo doesn't make the content, TiVo makes the content better.
That's my opinion, and I strongly agree with it.

Posted by: dirjy

I'm still a little disappointed in this latest campaign, because it plays up the recording function of the Tivo too much. While that's the core fuction of the Tivos, it also opens them up to the same old criticism -- "I already have a VCR to do that."

Sure, the VCR can do the same recording job -- but how many of the total VCR owners use it to time-shift regularly? I would guess it's a pretty small percentage. Why? Because it's too much work to manage all that TV!

I wish the Tivo commercials would market it more as a TV "manager" not just a TV "recorder." They should be emphasizing the features that differentiate it from VCRs and other DVRs -- the Season Passes, Wishlists, Suggestions, etc -- all the thtings that personalize your TV watching.

Doesn't this seem like a no-brainer to anyone else??

Posted by: jimstark

Here's a possible script I thought of for a TiVo commercial:

quote:
(Show couple A (the Andersons) leaving the house for dinner)

Wife (from other room): Honey, did you set the VCR to tape our show tonight?
Husband (in front of TV with remotes): Didn't they move that to Friday night?
Wife: No, that was last season. This season it's on Wednesdays at 8!

(Show Andersons driving somewhere, night, laughing and having a great conversation...no audio needed)

Husband (frantically turning newspaper pages): No, the newspaper listings says that is the new reality show!
Wife: So what time is it on?
Husband: I don't know! (sigh) I wish we had TiVo like the Andersons.

(cut to the Andersons, out at the movies)

ANNOUNCER: TiVo searches the network schedules and records your favorite shows no matter what time or day they're on. Never miss your favorite shows again. And never have to "see your local listings" again.

(screens showing The andersons getting a Season Pass to an NBC show)

Tivo. TV your way.

blah blah The end.

Well? Would that get the point across?

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-stark-
TiVo 1: Sony SVR-2000 - 32 hrs.
TiVo 2: Philips DirecTiVo - 35 hrs.
TiVo3: Philips HDR31202 - 122 hrs.

Posted by: Bilbrey

Almost...

Just when the family finds out when their show is on, I would have them realize then need a blank tape and then have them frantically search for a tape...

Or that could be the next commercial in the series...
http://www.avsforum.com/ubb/smile.gif

Brett

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Experience is the one thing you get, right after you need it.

TiVo doesn't make the content, TiVo makes the content better.
That's my opinion, and I strongly agree with it.