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Posted by TexasRanger74 on 06-26-2004 02:25 AM:

quote:
Originally posted by brentley
At retail, where many of these things get sold, boxes do make a large difference. Shelf appeal is an important thing in retail.


not necessarily. how many people bought the units on here as a pre-order without even knowing or caring what the box looked like that it comes in. my point was, if the item is a strong enough item, with enough demand, it won't matter what it's boxed in. at ultimate electronics, they don't even display the boxes... they're back in the warehouse.. so you wouldn't know what the box looked like before you purchased it. they seem to have no trouble selling items, even though the boxes aren't present. that's my point. yes, you can have a $3.00 bar of soap that is boxed with a better design and may sell better because of it, but for a $1000 item, you're not going to buy based on what the box looks like... lol


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