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Posted by aejanis on 06-26-2004 02:45 AM:

quote:
Originally posted by TexasRanger74
not necessarily. how many people bought the units on here as a pre-order without even knowing or caring what the box looked like that it comes in. my point was, if the item is a strong enough item, with enough demand, it won't matter what it's boxed in. at ultimate electronics, they don't even display the boxes... they're back in the warehouse.. so you wouldn't know what the box looked like before you purchased it. they seem to have no trouble selling items, even though the boxes aren't present. that's my point. yes, you can have a $3.00 bar of soap that is boxed with a better design and may sell better because of it, but for a $1000 item, you're not going to buy based on what the box looks like... lol


I remember people going nuts over the initial pictures of the box that was thought to be taken with a camera phone @ a Directv Corp Office. People do care what the box looks like. McDonald's spends TONS of money designing the cup that you drink your Coke out of. It is not something that you think about "actively". Yes, the way the cup @ McD's looks does effect your overall experience...you might not "actively" feel it helping your overall experience, but it does. You don't care what it looks like, you don't base your purchace on the look of the cup...but when it is delivered your brain takes note of it.

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