Registered: Oct 2001
Location: Anderson, Texas
New Marketing for TiVo
What TiVo really needs to do is Direct Marketing. Imagine if you could have a small part time bussiness that you could make $300 to $2000 a month working Saturdays and partime loaning TiVos to friends and referals on a try it and see if you like it. Heres how I see it.
1) It is real hard to tell someone how cool TiVo is, but when shown they love them.
2) It takes a little more knowllege that the average person has to hook one up.
3) Most people need to have some one to help them understand how to use a TiVo
4) Even with all the marketing TiVo is doing their growth is based on word of mouth and suggestions from friends.
Set up an independent TiVo Distributerships (not TiVo employees)
a distributer buys at least 3 TiVos for $50 under retail (price of Distributership)
have a system that will enable a free trial period of 2 weeks that can be reset.
The distributer installs a TiVo with a no commitment, just see if you like it. after 2 weeks Distr comes back an TRYS to take it back. When the tivo unit is subed distr receives a $50 check from TiVo.
1,000,000 new subs in a year
4,000,000 2 years
What do you think
Ducit Amour TiVoae (Love of TiVo leads us)
Sony T60 116 Hr, Hughes HDVR2 (thanks CC), 3 Philips DSR6000 189 Hr 86 Hr and unmodified, 2 Prontos TSU2000, Sony 53 RPTV, Onkyo 787, Sony SVR2000 30 Hr, 2 Philips HDR112 45 Hr and 14 Hr Responsible for 14 TiVos in use, 6 upgraded
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