Registered: Mar 2002
Location: Tucson, AZ
I agree this confusion is hurting TiVo, perhaps badly. Production of the sets ceased several months ago, and during the interim the projected availability of Series 2 DTiVos for $199 was widely publicized, by DTV, TiVo, and others. The units are priced at wholesale to yield a conventional profit margin at $199, and DTV offers a rebate to dealers of almost $200 if the customer activates a new DTV account.
However, as the release date approached, many greedy retailers saw the chance to royally gouge their customers, and priced the units well above the "suggested" price. The Sound Advice ad is the biggest rip-off I've seen, although online retailers such as OrbitSat, AmSat, and Value Electronics are adding an extra $100 or so.
TiVo and DTV probably cannot control what various retailers do, but they could sell the units on their own web sites for $199, which they have so far failed to do. It will be a shame if this promising new initiative by DTV and TiVo to expand their user base is crippled by the actions of a few greedy dealers who just can't resist the chance to scalp their customers for a few extra bucks when the opportunity presents itself.
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