Klein Bottle Washer
Registered: Aug 2000
No, this is not the same thing.
Tivo aggregates their data. All a parter will know is that some number of people in a zipcode watched certain programs. Overall, this is harmless, and may even be helpful in keeping nice programs on the air.
What Microsoft is doing is keeping individual profiles, but 'anonymizing' them to partners. So, they know all about what *you* are watching, what ads you clicked on, what websites you visited, etc. They sell this detailed profile to a partner, but leave your name off.
So, you get all the pitches anyway. What's worse, the term "digital silouette" was pioneered by doubleclick, who has techniques to match this to real-world data, to ultimately match the silouette to a person. They were forced to abandon plans to sell "un-anonymized" data collected this way, but it's still a Very Bad Thing. PV
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