Registered: Dec 2001
Location: Atlanta, GA USA
Originally posted by dvdude
I just wish there was a greater loyalty FROM some of these companies TO their existing customers than there is. After all, if DTV let's new customers into HD-TiVo for $200 less than you - they're using YOUR money for that subsidy...
But you also have to consider that many of the costs of running a satellite company are fixed, so the more customers they have, the lower the cost can be while still staying profitable. So they're using our money to help get new customers, and using THEIR money to help keep OUR rates affordable. In the end, it's all a wash. If they offered those deals to all customers all the time, they'd have to raise rates to compensate (they aren't in business to lose money). The new customer incentive helps them better compete with cable, as getting cable is relatively cheap and easy compared to satellite, though generally more expensive on a monthly basis. As Doug already pointed out, you likely already got a deal to get in the door, and are now able to enjoy more value for your money.
Each of us as DirecTV customers should WANT DirecTV to continue to get more customers, as that gives them the revenue to continue to offer more service for our subscription fees. Personally, I won't feel one bit slighted if a new customer can get a better deal on an HD-DirecTiVo than I can. BUT, I'm not so loyal that I'd continue to be a customer if I felt I could get a better overall value elsewhere. THAT is what you should base your decision on.
Right now, I'm so embarrassed to live in Georgia, all I know to do is laugh about it:
"I don't know how many of you have ever run over a skunk with your car. I have many times, and I can tell you, the stink stays around for a long time. You can take the car through the wash, and it's still there. So the scent of this Super Bowl halftime show will long linger in the nostrils of America." - Senator Zell Miller - Republocrat - Georgia
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