Registered: Apr 2003
The natives are getting restless
I think this is going to be a real issue for TiVo in the VERY near future. Don't get me wrong, I love my TiVo. But to save $12.95, I could easily love someone else.
The HMO option should cost $0 and be included in the monthly. People with lifetime subscriptions could have been charged a small fee to add it on (but personally, I think the $300 they paid is enough).
The simple fact is that the HMO option doesn't do anything revolutionary, and $12.95 is a ridiculous amount of money just to pay for program data.
Now, I know that someone will post and say, "You're not paying for program data, you're paying for the license to use the software." Technically, sure. Realistically, that's not how ANY customer looks at it. I've had several TiVo-loving friends recently balk at the $12.95 they're paying a month. They're getting tired of it; their old TiVo 1s aren't getting any new features anymore. On top of that, they're hearing about Comcast offering new STBs with DVRs built in in certain markets for much cheaper.
It's an issue. TiVo needs to do something, and it needs to do it quickly. The unfortunate truth is that customers are adding up how much it costs. The biggest barrier to purchasing TiVo isn't the $149–$199 for the TiVo.
And, people who were hooked onto TiVo now want multiple units in the house, but they're dead set against paying another $13. But now that they've seen it, they want it. In comes Comcast or Apple or Microsoft with the solution for multi-view at a better rate, what do you think's going to happen? Even as a TiVo fan, I'd be hard pressed to stay.
I sincerely hope that TiVo's listening because they need to do something quickly or they're going to lose their edge in this. The software in the DVRs from the cable company might not be as good, but if they price it at $5–10 a mo., while TiVo sticks with its present model, I think TiVo's screwed.
Don't get me wrong, I'm not TiVo-hating. I've been with TiVo since 1/2000 and would love to see them succeed. But, come on.
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