Registered: Jul 1999
Location: Sunnyvale, CA, US
Hey folks, the doctor is in. We can discuss this one all you like.
First, you won't get a lot of these. In fact, this is a one-of-a-kind trial. We (the TiVo Community on AVS) have often wondered what sort of advertising works and doesn't work in the PVR world. As it turns out, so has Lexus.
The writing is on the wall. We all know that PVRs will be ubiquitous some day soon, so we're trying to figure out what consumers want and don't want in advertising, and what people find fun and what they find intrusive.
A few details you may not have noticed about this promotion:
1) The TiVo Central item, if you have it, is at the bottom of the screen, where you don't have to pass it on your way to other things.
2) It's not just advertising, but a chance to win a cool prize -- a car.
3) Your odds -- well hell, when have you EVER had a 1-in-250,000 chance of winning a car?
4) Like I said, this is a one-off. We are all trying to judge reactions. By all means, tell us what you think!
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