mtchamp
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Registered: May 2001
Location: Acushnet, MA, USA
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Humax Press Release for TiVo Plans
Humax Press Release
Humax USA to Deliver TiVo(R)-Powered DVR and DVD Recordable Products in 2004
Details Product Specifications and Distribution Strategy;
Signs on Good Guys and Tweeter
LAS VEGAS, Jan. 8 /PRNewswire/ -- Humax, an international leader of
digital satellite set-top box manufacturing, today disclosed details of its
plan to sell innovative DVRs and DVD recordable products powered by TiVo.
Humax has licensed TiVo-technology that will be incorporated into a full
line of digital video recorders and DVD recordable products. In the start of
the second quarter of 2004, Humax will introduce two standalone TiVo Series
2(R) DVRs consisting of an entry-level 80-hour model and a step-up 250-hour
model. Later in the third quarter, Humax plans to deliver two combination DVD
recordable models integrated with TiVo's best-of-breed service and robust
features including home networking capability, progressive scan output and DV
input.
"The DVD Recorder is quickly becoming one of the most sought after
consumer electronics products," says Humax Sales and Marketing VP Tony
Goncalves. "By combining such a high growth product with the ease-of-use and
control that is the hallmark of the TiVo services, Humax will set the standard
for the category. These products need to be advanced yet easy-to-use for
consumers to embrace them -- and our DVD recordable products with TiVo will do
just that."
Distribution Strategy
According to Goncalves, Humax plans to segment products according to
channel of distribution. Models equipped with step-up features such as higher-
recording capacity and enhanced functionality will be sold exclusively through
an independent channel of specialized dealers. Entry level, more cost-
efficient products will be marketed through national distribution in order to
yield a broader consumer reach.
Humax has already received commitments from national specialty retailer
Tweeter and West Coast electronics retailer Good Guys to sell the company's
digital video recorder products.
Tweeter Merchandise Manager Kari Seward says, "Tweeter is looking forward
to a mutually beneficial relationship with Humax. Many of our customers are
TiVo fans. We are pleased to be able to provide them with another solution for
their DVR needs."
Benny Tam, Good Guys Video Components Senior Buyer added, "We are looking
forward to new technology and products from Humax and feel that Humax products
will round out our assortment of the best DVR products in the market place."
"Based on my past experiences working with these two retailers, they are
perfect partners to work with on a launch," Goncalves says of Good Guys and
Tweeter. "Their sales staffs possess a wealth of knowledge including the
ability to educate consumers on the benefits of technology, products and new
innovative brands like Humax."
Humax has also hired five regional independent sales rep firms located
across the country that have begun to secure distribution among independent
and national retailers. The company plans to announce additional sales rep
firm, retailer and distribution details throughout the first quarter of 2004.
TiVo Partnership
According to Goncalves, the DVR market segment is primed for explosive
growth these next few years.
"The hard disk drive in CE products is here to stay, as is consumer's
desire to control content," Goncalves says of the TiVo partnership. "The
market is wide open for a new manufacturer that can drive innovation and cost.
Humax's dominant position in the set-top box industry and low cost
manufacturing capabilities coupled with TiVo's best-of-breed technology will
allow for such innovation."
"We're very pleased that products powered by TiVo will serve as the lead
products in Humax's entry into the U.S. market," said Jeff Klugman of TiVo.
"Humax is a global CE manufacturer that has an international reputation of
delivering innovative products. Humax is a committed TiVo partner that will be
a driving force in our efforts to deploy the simplicity and control of the
TiVo service in innovative new products that help consumers find, record and
play a host of digital media."
Humax USA will unveil its new products at the upcoming 2004 CES show in
Las Vegas Nevada, Jan. 8-11. The company's private suite is located in the
Convention Center Hilton Hotel, North Tower Suites, room number 10-121. A
private press reception cocktail party is scheduled for Friday, Jan. 9, 2004,
from 4-7 PM.
For all media inquiries, please contact Paul Muto at 631.273.4875 or via
email: paul@mutocomm.com.
About Humax
Founded in 1989, Humax Co. Ltd of Korea is one of the world's leading
digital satellite set-top box manufacturers, exporting its products to more
than 90 countries across the globe. Listed on the Korean stock exchange
(KOSDAQ), the company's international headquarters and R&D facility are based
in Korea with offices in Dubai, Germany, India, Italy, Japan, the UK and the
US. In 1997, the company opened a manufacturing facility in Northern Ireland
that won a Queen's Award for Enterprise: International Trade in 2002. Further
production facilities are planned in India and China. Humax recorded revenues
of US $298 million in 2002 and has announced plans to increase this figure to
$1 billion by 2006. Humax's US headquarters are located in Santa Ana, CA. For
additional information visit http://www.humaxusa.com or phone toll-free:
1-866-HUMAXUSA.
About TiVo
Founded in 1997 with the mission to dramatically improve consumers'
television viewing experiences, TiVo (Nasdaq: TIVO) is the creator of
television services for digital video recorders (DVRs). TiVo's leadership has
defined and inspired the entire category, earning the company patents for
pioneering inventions associated with DVR software and hardware design. TiVo
was the first to deliver on the promise of consumer choice and control over TV
viewing, building a loyal and passionate subscriber base with over 97% of
customers surveyed recommending TiVo to a friend. This enthusiasm has
contributed to overwhelming growth over the past year, and the total
subscriber base exceeds 1 million. TiVo is headquartered in San Jose, CA.
Additional information can be found at http://www.tivo.com.
__________________
HOME: 2 140hr Hughes HDVR2 DirecTiVos in Living Room and 1 35hr in basement with pyramid extenders for bedroom because it's noisy.
WORK: 3 Hughes HDVR2 DirecTiVos.
SPECIAL USE: 1 80hr SA TiVo for new USB supported HMO and travel companion.
Had the Series1 30Hr Philips TiVo, AT&T 40hr TiVo and the TiVo 60hr. All sent to new homes when DirecTV gave me locals.
"Never underestimate the goodness of people"
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